Privacy policy

Privacy policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

server log files

You can visit our websites without providing any personal information.

Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

contact

responsible person
Please contact us if you wish. The person responsible for data processing is: Dirk Sturat, Rönneburger Kirchweg 6a, 21079 Hamburg Germany, 015678699898, post@piggigreen.de

customer's initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact is for the implementation of pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.
If the contact is for the implementation of pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data from users who have contacted us via WhatsApp is stored. Personal data will therefore not be passed on to WhatsApp without you having already consented to this.
Your data is transmitted by WhatsApp to Meta Platforms Inc. servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in providing a quick and easy way to contact us and in answering your query. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found athttps://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy .

customer account orders

customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data when placing orders

When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.

Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.

Google Customer Reviews rating tool
We use the Google Customer Reviews rating tool from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) for our website.
After you have placed your order, we would like to ask you to rate and comment on your purchase from us. For this purpose, we will contact you by email, using Google's survey opt-in module. The following information, among others, may be processed and sent to Google: order details (e.g. order ID, delivery country, expected delivery date, GTIN of the products ordered) and your email address.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent, provided that you have expressly agreed to the transfer of your data and to receiving the request for evaluation. You can revoke your consent at any time with effect for the future without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Further information on terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and at https://policies.google.com/privacy?hl=de

review reminder
After your order, we would like to ask you to rate your purchase with us.
For this purpose, we use your personal data (name, email address, order information) independently of the contract processing to send you a review reminder by email after you have placed an order, provided that you have expressly consented to this.
The processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Use of the email address for sending direct advertising
We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the imprint. You can also use the link provided for this purpose in the advertising email. There are no costs for this other than the transmission costs according to the basic rates.

payment service providers

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, PayPal must collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Paragraph 1 Letter b of GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .

Using PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored here that enable your browser to be recognized. The data processing that takes place as a result is based on Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. To do this, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes advance payments.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.

third-party providers
When paying using a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Local third-party providers can be, for example:

Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)

purchase on account via PayPal
When paying using the purchase on account payment method, the data required for payment processing is first sent to PayPal. To carry out this payment method, the data is then sent by PayPal to Ratepay GmbH (Franklinstrasse 28-29, 10587 Berlin; "Ratepay") in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies in accordance with the process already described above. The data processing serves the purpose of credit checks for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Use of the payment service provider Stripe

We use the payment service Stripe from Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using Stripe, the data required for payment processing will be transmitted to Stripe in order to be able to fulfill the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

Stripe reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. To do so, Stripe transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when Stripe makes advance payments.

You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying Stripe, for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have chosen.

All Stripe transactions are subject to the Stripe Privacy Policy, which can be found at https://stripe.com/de/privacy

cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.

The links below will tell you how to manage (including deactivate) cookies in the most important browsers:

Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablassen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.

The use of cookies or comparable technologies is based on Section 25 Paragraph 2 TDDDG. The processing of your personal data is based on Art. 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.

You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

How to use the Shopify Consent tool (Shopify Privacy & Compliance)
We use the consent tool “Shopify Privacy & Compliance” from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is an affiliate of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consents already given. The data processing serves the purpose of obtaining and documenting the necessary consents to data processing and thus complying with legal obligations. Cookies can be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz and information on the cookies used can be found at https://www.shopify.com/de/legal/cookies .

Analysis Advertising Tracking

Use of Google Analytics 4
We use the web analysis service Google Analytics provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services related to website activity and internet usage.
The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website you used to access our website), location data, purchasing activities. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google has about you.

Your IP address will be shortened by us on our own servers beforehand. Google therefore only receives pseudonymized data.

Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR.

Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .

Use of Hotjar
We use the analysis tool of Hotjar Ltd. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The data processing serves the purpose of needs-based design, optimization and analysis of our website.
The tool records the movements of visitors on the website at random. This creates a log of mouse movements, scrolling behavior, time spent and clicks on the website (so-called heat map).
For this purpose, Hotjar uses cookies, among other things. The following information may be collected: IP address (in anonymized form), information about the device you are using (screen size, device, unique device identifier), information about the browser you are using, location data (country only), preferred language for displaying the website, operating system used. Detailed information about the cookies used, their function and the storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies .
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Hotjar is not certified according to the TADPF. The data transfer takes place on the basis of appropriate protective measures, among other things. Hotjar will provide you with further information on the measures taken on request.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish .

Using HeatMap

We use the analysis tool from HeatMap Inc. (6724 Monroe Ave, Eldersburg, Maryland 21784, USA, “HeatMap”) on our website as part of order processing. The data processing serves the purpose of needs-based design, optimization and analysis of our website.

The tool records the movements of visitors on the website. This creates a log of mouse movements, scrolling behavior, time spent on the website and clicks (so-called heatmap). For this purpose, HeatMap uses cookies, among other things. The following information can be collected: information about the device you are using (screen size, device, unique device identifier), information about the browser you are using, location data (country only). User profiles can be created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the bearer of the pseudonym.

Your data may be transferred to third countries, such as the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Heatmap is not certified according to the TADPF.

The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.

For more information about how HeatMap collects and uses your data, please visit: https://heatmap.com/privacy .

Using Shopify Statistics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is an affiliated company of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyses and statistics. The following device information is collected and processed, among others: information about the web browser, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information about the websites or products accessed, the referrer URL (website through which you accessed our website) and information about how you interact with the website is also collected. Technologies such as cookies as well as web beacons, tags and pixels (electronic files for collecting information about how you navigate the website) are used for this.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz , information about the order processing agreement at https://www.shopify.com/de/legal/dpa and information about the cookies used at https://www.shopify.com/de/legal/cookies .

Using the Meta Pixel

We use the meta pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Meta. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools . According to this, we are particularly responsible for fulfilling the information obligations in accordance with Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service and for complying with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects Meta's obligations under the joint processing agreement.

The purpose of the application is to target website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. This tag establishes a direct connection to the Meta servers when you visit the website. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.

The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that can be used to personally identify users.

Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.

Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can deactivate the "Custom Audiences" remarketing function here. For more information about how Meta collects and uses data, your rights in this regard, and options for protecting your privacy, please see Meta's privacy policy at https://www.facebook.com/about/privacy/ .

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. We use the advanced implementation of the consent mode (Advanced Consent Mode). Even if consent is not given, user data is sent to Google in the form of "pings". These pings can contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page view, URL of the pages visited, user agent, referrer URL (website via which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.

Use of the remarketing or "similar audiences" function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Plug-ins and Others

Using Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .

Use of social plug-ins via “Shariff”
We use social network plug-ins on our website. To ensure that you retain control over your data, we use the privacy-safe "Shariff" buttons.
Without your express consent, no links will be established to the social network servers and consequently no data will be transmitted.
“Shariff” is a development by specialists at the computer magazine c't. It enables more privacy on the Internet and replaces the usual “Share” buttons on social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html .
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider using your data. Only after you have actively logged in will a direct connection to the social networks be established.
By logging in, you consent to the transfer of your data to the respective social media provider. This includes, among other things, your IP address and information about which of our pages you have visited. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the "Shariff" function.
Further information on the scope and purpose of the collection and use of data as well as your rights and options for protecting your privacy can be found in the linked data protection notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.

Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) https://help.instagram.com/155833707900388 .
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.

Use of social plug-ins using the “2-click solution”
We use social network plug-ins on our website using the "2-click solution". No connections are established to the social network servers without your express consent and consequently no data is transmitted.
With the standard integration of plug-ins, when you access the pages of our website that contain such a plug-in, a link is established between your computer and the servers of the provider of the social network, and the plug-in is displayed on the page by a message to your browser. Both your IP address and the information about which of our pages you have visited are transmitted to the provider's servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for unregistered or unlogged users. If you are also logged in to the Facebook social network, this information is assigned to your personal user account. When you use the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account, which you can only prevent by logging out before using the plug-in. So that you retain control over your data, we have decided to deactivate the corresponding button initially. You can recognize this by the grayed-out button. Without your express consent - in the form of activating the button - no link will be established to the social network server and consequently no data will be transmitted.
Only when you activate the button, the button becomes active (highlighted in color) and a direct connection to the servers of the social network is established.
By activating, you give your consent to the transfer of your data to the respective provider of the social network. This will include, among other things, your IP address and the information about which of our pages you have visited. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your user accounts on the social networks before visiting our website and before activating the buttons.
The social networks named below are integrated using the "2-click function". Further information on the scope and purpose of the collection and use of data as well as your rights and options for protecting your privacy can be found in the linked data protection notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.

Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
http://instagram.com/legal/privacy/
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.

Use of Google reCAPTCHA

We use the reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The query serves the purpose of distinguishing between input by a human and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.

Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy .

Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing between input by a human and automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and may also be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information about Google reC APTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .

Integration of the Händlerbund member logo
The Händlerbund member logo (Händlerbund eV, Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the Händlerbund eV server. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:

IP address of the requesting computer,
date and time of access,
Name and URL of the retrieved file,
Website from which access is made (referrer URL),
browser used and, if applicable, the operating system of your computer and the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable the website to be delivered. For this purpose, the IP address must be stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 Para. 1 Clause 1 Letter f of GDPR.

integration of the buyer's seal logo
The buyer's seal logo (Händlerbund Management AG, Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the server of Händlerbund Management AG. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:

IP address of the requesting computer,
date and time of access,
Name and URL of the retrieved file,
Website from which access is made (referrer URL),
browser used, protocol and, if applicable, the operating system of your computer as well as the name of your access provider.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of uniform display of fonts on our website. In order to load the fonts, a connection is established to Google servers when the page is accessed. Cookies may be used for this purpose. Your IP address and information about the browser you use are processed and sent to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .

Rights of data subjects and storage period

duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law retention periods, and then deleted after the deadline has expired, unless you have consented to further processing and use.

rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.

right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th floor
20459 Hamburg
Tel.: +49 40 428544040
Fax: +49 40 428544000
Email: mailbox@datenschutz.hamburg.de

right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last updated: November 29, 2023